.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech start-ups, when familiarized to snagging billions in equity capital annually, have actually increased virtually $360 million up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is because of market saturation, elevated regulatory stress, as well as financial uncertainties.ADWEEK spoke to five VCs who continue to purchase adtech business, in spite of these difficulties, regarding what they are looking for and also what they avoid. Perhaps unsurprisingly, these entrepreneurs are targeting opportunities in privacy-focused innovations and industry-specific areas such as hooked up television.